☑️ Action List

• [x] Character
• [x] Has a problem
• [ ] Meets a guide
• [ ] Who Gives them a plan
• [ ] and Calls them to Action
• [ ] That ends in success
• [ ] That helps them avoid failure
• [ ] Character Transformation

<aside> 📔 Important questions

Brand Grunt Test

1. What do you offer
2. How will it make my life better?
3. What do I need to do to buy it?

Three Crucial Character Questions:

1. What does the Hero want?
2. Who or what is opposing the hero getting what she wants?
3. What will the hero’s life look like if she does (or does not) get what she wants? </aside>

Table of Contents

Summary of "Building a StoryBrand" by Donald Miller

<aside> 📔 "Building a StoryBrand" by Donald Miller is a practical guide for businesses looking to clarify their messaging and connect more effectively with their customers through the power of storytelling. The book introduces the StoryBrand 7-part framework (SB7) designed to create a clear and compelling brand message that resonates with customers and drives engagement. Here is a detailed summary:

</aside>

Introduction

Purpose

The primary aim of the book is to help businesses clarify their messaging using storytelling principles, making it easier for customers to understand and engage with their brand.

Framework

The StoryBrand 7-part framework (SB7) is introduced, which is designed to create a clear and compelling brand message.

👤 1. The CHARACTER

Key Concept

The customer is the hero of the story, not your brand. Your brand plays the role of the guide.

Focus

Identify what your customer wants.

• Understanding Desires: Determine the specific desires of your customers as they relate to your product or service. This forms the foundation of your brand message.
• Customer-Centric Approach: Shift the focus from what your brand offers to what the customer wants to achieve. This helps in creating a more relatable and engaging narrative.

What do they want?

<aside> 💡 What do your customers want as it relates to your product or service?

</aside>