<aside> 📔 Important questions
Table of Contents
<aside> 📔 "Building a StoryBrand" by Donald Miller is a practical guide for businesses looking to clarify their messaging and connect more effectively with their customers through the power of storytelling. The book introduces the StoryBrand 7-part framework (SB7) designed to create a clear and compelling brand message that resonates with customers and drives engagement. Here is a detailed summary:
</aside>
The primary aim of the book is to help businesses clarify their messaging using storytelling principles, making it easier for customers to understand and engage with their brand.
The StoryBrand 7-part framework (SB7) is introduced, which is designed to create a clear and compelling brand message.
The customer is the hero of the story, not your brand. Your brand plays the role of the guide.
Identify what your customer wants.
<aside> 💡 What do your customers want as it relates to your product or service?
</aside>